Evidence-based product design

Learn design from primary sources, not hot takes.

Structured tracks built on NN/g research, classic books and platform guidelines — with a glossary, pattern library and self-check quizzes wired together.

Start with UX Research → Test yourself
Learn12 tracks, 5–12 lessons each, in a deliberate order
ReferenceGlossary, patterns & states, guideline digests
TestA quiz per track + random mix, every answer explained

Tracks

Track 1 · Core

Product Design Foundations

Usability, Nielsen's heuristics, mental models, affordances and the vocabulary of the profession.

8 lessons · quiz
Track 2 · Core

UX Research: methods and practice

Method map, deep interviews, usability testing, synthesis, and selling research to the team.

12 lessons · quiz
Track 3 · Core

Psychology for Designers

Gestalt, cognitive load, UX laws, biases, System 1/2 and habit loops.

8 lessons · planned
Track 4 · Craft

IA & Interaction Design

Structure, navigation, user flows, forms and microinteractions.

8 lessons · planned
Track 5 · Craft

UI & Visual Design

Typography, layout, color, design tokens and design systems.

7 lessons · planned
Track 6 · Craft

Components, Patterns & States

Full state checklists, empty/loading/error states, modality, forms in depth.

7 lessons · planned
All 12 tracks →

Latest from the blog

Blog

What I got wrong in my first five user interviews

Leading questions, hypothetical futures, and why 'would you use this?' is a trap I walked into five times in a row.

Jun 28, 2026