UX Research: methods and practice
Method map, deep interviews, usability testing, synthesis, and selling research to the team.
0 of 4 lessons
1
The landscape of research methods 2
Generative vs evaluative research 3
Research questions ≠ interview questions 4
Deep interviews: guide, technique, rookie mistakes What this track covers
Everything needed to plan and run your first real study: the qualitative/quantitative × attitudinal/behavioral method map, generative vs evaluative research, deep interviews (guide, technique, rookie mistakes), usability testing and the five-users debate, surveys done right, card sorting and tree testing, synthesis with affinity mapping, and research artifacts — personas, JTBD, journey maps — together with their critics.
Planned lessons beyond the ones published: field methods (contextual inquiry, diary studies), research ethics and PII, research repositories, presenting research to stakeholders.