Product Metrics & Analytics
HEART, funnels, retention, A/B tests and UX metrics that mean something.
PlannedThis track is outlined but lessons are not written yet. The plan below shows what it will cover.
Planned lessons
Why designers need metrics · HEART, AARRR, North Star · events, funnels, retention cohorts · UX metrics: task success, time on task, SUS, SEQ, NPS/CSAT/CES · A/B testing concepts and traps (peeking, multiple comparisons) · connecting qual and quant · what a designer looks at in GA4/Amplitude/Mixpanel · framing design hypotheses and measuring redesigns.
Sources: Croll & Yoskovitz Lean Analytics; Rodden et al., HEART paper; Amplitude & Mixpanel guides.