Evidence-based product design: research notes, book digests, essays.https://designgrounds.example.com/https://designgrounds.example.com/blog/first-five-interviews/https://designgrounds.example.com/blog/first-five-interviews/Leading questions, hypothetical futures, and why 'would you use this?' is a trap I walked into five times in a row.Sun, 28 Jun 2026 00:00:00 GMT